Month: February 2019

Email Drip Campaign Best Practices to Boost Your Sales

If you’re looking to put together a killer email drip campaign that boosts your sales and steals customers from your competitors you’re in the right spot. Today I’m going to walk you through the process for putting together an email drip campaign that converts! When Should You Use a Drip Email Campaign? You should be …

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How to Write an Irresistibly Clickable Subject Line (with Examples)

Wondering how to write an email subject line people will open? You’re in luck! In this blog post I’m going to share email subject line best practices, along with examples from major brands that you can copy. Before we jump into the best practices, let’s talk about the basics of why writing an irresistably clickable …

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Email Personalization 2019: 7 Ways to Add a Personal Touch

How much time do you invest into email personalization? These days, sorting through an email inbox is quite the chore. Businesses send endless messages to their customers every day. Then on top of that, there are work emails, purchase confirmations and other correspondence to sort through too. It’s no wonder that companies struggle to stand …

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Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation

There are many components involved in great email marketing. Most of the time, marketing teams fixate on things like improving their subject line or refining their CTA. While those things are essential, there’s something you’ll need to do before you ever begin correcting your copy. You need to earn a better sender reputation. Maximizing your …

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How to Use Google Analytics for E-Commerce Email Marketing Tracking

I’ve been working in digital marketing for over 10 years and have learned all the ins-and-outs of tracking email marketing results for e-commerce companies. Today I’m going to share which metrics I look at to determine if an email was successful or not. Key Metrics for Email Marketing Whether you’re using a free platform like …

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