Kristina A

Tips for Email Marketing to Baby Boomers

The generation of people born between 1946 and 1964 are known as the Baby Boomers. There are around 74.9 billion boomers, which represents almost 40% of the American population. Boomers are frequently overlooked by digital marketers because they are not as technologically savvy as younger generations. They didn’t grow up with the Internet or mobile …

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Increase Customer Reviews Using This One Email Technique

One of the fastest and most powerful ways to let consumers know that you are a trustworthy brand is by allowing your current customers to do the talking for you through user-generated content. User-generated content, or UGC for short, is perceived by shoppers to be more authentic than marketing materials carefully crafted by the brand …

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Why You Need Email Campaigns for Small Holidays

Email marketing around the holiday season always picks up. By “the holiday season” I am referring to the weeks between Thanksgiving and New Year’s Day. In 2018 holiday spending was projected to exceed 1 trillion dollars for the first time ever, with online shopping accounting for a projected $124 billion of it. The biggest single …

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How B2B Companies Can Use Instagram and Email for Customer Acquisition

Today I thought we could take a look at how companies can use email to nurture hot leads that come from Instagram ads. I specifically chose an example of a B2B company for this post since I think a lot of B2B companies are afraid to use Instagram ads, whereas B2C companies have been using …

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Upsell a Free User into a Paying Customer with Email Automation

Launching a new digital product is exciting! On Day 1 you just wanted people to sign up to use the product you took so long to build; there is a ton of satisfaction in that. However, satisfaction doesn’t pay the bills, so at some point you need to upsell your users into paying customers. If …

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