Rebekah Carter

Email Referral Program Ideas to Get Your Customers Talking

Looking for referral program ideas to upgrade your emails? You’ve come to the right place. Running a successful business isn’t just about having the best products or services. If you want to thrive in today’s competitive world, then you need to earn the love and respect of your target audience. That means using your exceptional …

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10 Easy Ways to Ace Your Abandoned Cart Email Strategy

Ready to upgrade your abandoned cart email strategy? You should be. Cart abandonment is a growing issue for many companies. As the internet grows more crowded, with streaming services, social media and more to contend with, it’s challenging to keep your consumers focused for long enough to make a purchase. SalesCycle found that in 2018, …

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How to Re-Engage Inactive Customers with Email Marketing

It’s time to re-engage your inactive customers. Email marketing is an excellent way to engage and retain leads or buyers. You probably already know that you can get a $44 ROI on email for every $1 spent. However, there’s more to successful email marketing than convincing people to sign up for your list and throwing …

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8 Post Purchase Email Automation Messages You Should Be Sending

Email marketing helps you to sell more. Post-purchase emails ensure that you can sell more consistently. Ultimately, if you want to be successful in the online world, you need to remember that communicating with your audience through email isn’t just about selling. Profitable businesses aren’t built on continually acquiring new customers or traffic. Your repeat …

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What is Email Copywriting? How to Improve Emails with Killer Copy

What is email copywriting, and how does it affect your marketing campaigns? Email is a powerful part of any marketing strategy. According to Campaign Monitor, emails generate around $44 in ROI for every $1 spent. However, not all emails deliver the same level of value. If you want to make sure that you’re getting the …

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Dynamic Email Examples to Make You a Marketing Dynamo

These days, companies are relying on email personalization best practices to capture the attention of their audience. Modern consumers are sick and tired of receiving emails that feel unnecessary or irrelevant to them. In an age of ad blockers and banner blindness, your clients won’t abide by inappropriate content in their inbox. Send the wrong …

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Your Guide to Post Purchase Review Emails & Why You Need Them

There’s more to email marketing than just increasing your sales or driving traffic back to your website. Used correctly, your emails can also encourage customers to give you valuable information about your products, services, and brands. Post-purchase review emails offer an opportunity to nurture your leads and discover what people think about the things you …

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Welcome Email Best Practices to Help You Roll Out the Red Carpet

Ready to gather some welcome email ideas? Email marketing is one of the most effective channels out there for generating customer loyalty and making sales. According to Campaign Monitor, email generates approximately $44 for every $1 spent. What’s more, you’re 6 times more likely to get a click-through with an email campaign than you are …

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Email Opt-In Best Practices: Surviving GDPR, ePrivacy and Beyond

The delivery of new data protection regulations has changed the way we think about email consent. It’s not enough to simply assume that your customers are happy for you to send them anything and everything these days. Instead, you need to commit to delivering content only to the people who actively agree to communicate with …

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