Rebekah Carter

How to Use Video in Email Marketing and Impress Your Subscribers

Despite the rising competition from tools like WhatsApp and Slack, email is still one of the most popular and effective solutions for business communication. Currently, millennials are spending approximately 6 hours per day in their inbox. Unfortunately, as the volume of email being received and sent increases, readers will need additional motivation to actually open …

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Customer Retention Emails: 7 Ideas to Reduce Customer Churn and Maintain Profits

There’s a lot more to running a successful email marketing campaign than setting up a reliable piece of software and choosing a template for your content. Between collecting subscribers with immersive landing pages and testing each aspect of your emails, there are many components to consider. For instance, did you know that 80% of your …

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3, 2, 1…Lift Off: Tips for Incredible Product Launch Emails

The day of your product launch as drawing closer. You’ve spent years developing the perfect offer for your customers, fine-tuning every feature until it’s perfect. Now, all you need to do is make sure that your customers are as excited as you are. So, how do you do that? A product launch email is the …

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The Golden Rules of Email Opt-In: How to Ethically Gain More Subscribers

Email might not be the freshest or most exciting marketing solution on the block. However, that doesn’t make it any less successful. Over 59% of all marketers say that email is their biggest source of ROI. What’s more, creating an email newsletter is one of the easiest ways to maintain an ongoing relationship with your …

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How to Add Email to Your Omnichannel Marketing Strategy

Where’s your target customer? Are they browsing the internet from their tablet in the kitchen while waiting for dinner to cook? Are they wasting time at work on social media during their break on their desktop? Maybe they’re checking out videos from their smartphones on the tube? These days, the path to purchase is more …

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Build Audience Affinity with These 6 Welcome Email Ideas

First impressions count. That’s something you learn when you start attending job interviews as a fresh-faced teenager. Once you start marketing for your business or a client, that crucial lesson is something you need to keep in mind for every interaction you launch, online or offline. Whether you’re meeting with people at a networking event …

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How Email Artificial Intelligence is Transforming the Marketing Landscape

Like most people, do you consider email marketing to be an “old fashioned” tool? While email marketing might not be as fresh and exciting as some of the newer options on the market like social media marketing or video content, it still has a lot of value to offer. Live statistics tell us that more …

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Email Marketing and SEO: How to Raise your Rank with Marketing Messages

Email marketing and SEO are more closely connected than you’d think. Most marketing experts associate Search Engine Optimization with things like keyword research and backlinks. However, the truth is that the marketing messages you send can play a crucial part too. Although your email campaigns aren’t ranked by search engines directly, they do make a …

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8 Ways to Build your Brand Reputation with your Email Marketing Strategy

Branding is something that all marketers understand. However, very few companies know how to embed their branding efforts into their email marketing strategy. As your business evolves, your brand is what makes you stand out. It’s how you avoid becoming another vending machine, churning out products and transactions. With branding, you develop a true relationship …

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7 High-Growth Email Tips to Add to Your Lead Nurturing Sequence

Is your lead nurturing plan working? It takes a lot more than a single interaction with a potential customer to make a sale. When someone opts-in to an email list, they’re not necessarily ready to throw money your way. Most of the time, they’ll be “ToFu,” or top of the funnel. To see the impact …

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