Rebekah Carter

What is Email Copywriting? How to Improve Emails with Killer Copy

What is email copywriting, and how does it affect your marketing campaigns? Email is a powerful part of any marketing strategy. According to Campaign Monitor, emails generate around $44 in ROI for every $1 spent. However, not all emails deliver the same level of value. If you want to make sure that you’re getting the …

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Dynamic Email Examples to Make You a Marketing Dynamo

These days, companies are relying on email personalization best practices to capture the attention of their audience. Modern consumers are sick and tired of receiving emails that feel unnecessary or irrelevant to them. In an age of ad blockers and banner blindness, your clients won’t abide by inappropriate content in their inbox. Send the wrong …

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Your Guide to Post Purchase Review Emails & Why You Need Them

There’s more to email marketing than just increasing your sales or driving traffic back to your website. Used correctly, your emails can also encourage customers to give you valuable information about your products, services, and brands. Post-purchase review emails offer an opportunity to nurture your leads and discover what people think about the things you …

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Welcome Email Best Practices to Help You Roll Out the Red Carpet

Ready to gather some welcome email ideas? Email marketing is one of the most effective channels out there for generating customer loyalty and making sales. According to Campaign Monitor, email generates approximately $44 for every $1 spent. What’s more, you’re 6 times more likely to get a click-through with an email campaign than you are …

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Email Opt-In Best Practices: Surviving GDPR, ePrivacy and Beyond

The delivery of new data protection regulations has changed the way we think about email consent. It’s not enough to simply assume that your customers are happy for you to send them anything and everything these days. Instead, you need to commit to delivering content only to the people who actively agree to communicate with …

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Incredible Insights: How to Use Data in Your Email Marketing Campaigns

Wondering how to use data in your email marketing? Email marketing is one of the most valuable tools a business can have. The average ROI for an email campaign is 4400%. That’s $44 returned for every $1 spent. However, results like that don’t happen by themselves. You need to enhance and optimize your campaigns to …

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Email Segmentation Basics: The Guide to a Segmented Strategy

Welcome to your personal guide to email segmentation basics. Your customers are diverse, unique people. The email campaigns that will work for some won’t resonate with others. By taking a spray-and-pray approach to your marketing, you waste vast portions of your budget on unengaged readers. What’s more, you may end up harming your relationships with …

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Email Personalization 2019: 7 Ways to Add a Personal Touch

How much time do you invest into email personalization? These days, sorting through an email inbox is quite the chore. Businesses send endless messages to their customers every day. Then on top of that, there are work emails, purchase confirmations and other correspondence to sort through too. It’s no wonder that companies struggle to stand …

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Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation

There are many components involved in great email marketing. Most of the time, marketing teams fixate on things like improving their subject line or refining their CTA. While those things are essential, there’s something you’ll need to do before you ever begin correcting your copy. You need to earn a better sender reputation. Maximizing your …

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