Rebekah Carter

Email Opt-In Best Practices: Surviving GDPR, ePrivacy and Beyond

The delivery of new data protection regulations has changed the way we think about email consent. It’s not enough to simply assume that your customers are happy for you to send them anything and everything these days. Instead, you need to commit to delivering content only to the people who actively agree to communicate with …

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Incredible Insights: How to Use Data in Your Email Marketing Campaigns

Wondering how to use data in your email marketing? Email marketing is one of the most valuable tools a business can have. The average ROI for an email campaign is 4400%. That’s $44 returned for every $1 spent. However, results like that don’t happen by themselves. You need to enhance and optimize your campaigns to …

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Email Segmentation Basics: The Guide to a Segmented Strategy

Welcome to your personal guide to email segmentation basics. Your customers are diverse, unique people. The email campaigns that will work for some won’t resonate with others. By taking a spray-and-pray approach to your marketing, you waste vast portions of your budget on unengaged readers. What’s more, you may end up harming your relationships with …

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Email Personalization 2019: 7 Ways to Add a Personal Touch

How much time do you invest into email personalization? These days, sorting through an email inbox is quite the chore. Businesses send endless messages to their customers every day. Then on top of that, there are work emails, purchase confirmations and other correspondence to sort through too. It’s no wonder that companies struggle to stand …

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Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation

There are many components involved in great email marketing. Most of the time, marketing teams fixate on things like improving their subject line or refining their CTA. While those things are essential, there’s something you’ll need to do before you ever begin correcting your copy. You need to earn a better sender reputation. Maximizing your …

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