Rebekah Carter

Email Personalization 2019: 7 Ways to Add a Personal Touch

How much time do you invest into email personalization? These days, sorting through an email inbox is quite the chore. Businesses send endless messages to their customers every day. Then on top of that, there are work emails, purchase confirmations and other correspondence to sort through too. It’s no wonder that companies struggle to stand …

Email Personalization 2019: 7 Ways to Add a Personal Touch Read More »

Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation

There are many components involved in great email marketing. Most of the time, marketing teams fixate on things like improving their subject line or refining their CTA. While those things are essential, there’s something you’ll need to do before you ever begin correcting your copy. You need to earn a better sender reputation. Maximizing your …

Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation Read More »