Email Automation

How B2B Companies Can Use Instagram and Email for Customer Acquisition

Today I thought we could take a look at how companies can use email to nurture hot leads that come from Instagram ads. I specifically chose an example of a B2B company for this post since I think a lot of B2B companies are afraid to use Instagram ads, whereas B2C companies have been using …

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Upsell a Free User into a Paying Customer with Email Automation

Launching a new digital product is exciting! On Day 1 you just wanted people to sign up to use the product you took so long to build; there is a ton of satisfaction in that. However, satisfaction doesn’t pay the bills, so at some point you need to upsell your users into paying customers. If …

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How Often Should You Send Automated Emails to Win a Sale

When we talk about lead generation, we’re often talking about B2B companies. However, many modern B2C companies use lead generation and automated email campaigns to drive massive sales. The key to making these automated email campaigns work is to send them at just the right frequency. You want to show up in the inbox often …

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