Email Marketing

Email Marketing and SEO: How to Raise your Rank with Marketing Messages

Email marketing and SEO are more closely connected than you’d think. Most marketing experts associate Search Engine Optimization with things like keyword research and backlinks. However, the truth is that the marketing messages you send can play a crucial part too. Although your email campaigns aren’t ranked by search engines directly, they do make a …

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8 Ways to Build your Brand Reputation with your Email Marketing Strategy

Branding is something that all marketers understand. However, very few companies know how to embed their branding efforts into their email marketing strategy. As your business evolves, your brand is what makes you stand out. It’s how you avoid becoming another vending machine, churning out products and transactions. With branding, you develop a true relationship …

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7 High-Growth Email Tips to Add to Your Lead Nurturing Sequence

Is your lead nurturing plan working? It takes a lot more than a single interaction with a potential customer to make a sale. When someone opts-in to an email list, they’re not necessarily ready to throw money your way. Most of the time, they’ll be “ToFu,” or top of the funnel. To see the impact …

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8 Steps to Writing Email Marketing Campaigns that Convert

Wondering how to write email marketing campaigns that convert? You’ve come to the right place. Though email might seem like one of the most “traditional” forms of promotion today, it still has plenty of value to offer. 99% of consumers check their emails every day – and it’s not just the older internet users either. …

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Tips for Email Marketing to Baby Boomers

The generation of people born between 1946 and 1964 are known as the Baby Boomers. There are around 74.9 billion boomers, which represents almost 40% of the American population. Boomers are frequently overlooked by digital marketers because they are not as technologically savvy as younger generations. They didn’t grow up with the Internet or mobile …

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Email Referral Program Ideas to Get Your Customers Talking

Looking for referral program ideas to upgrade your emails? You’ve come to the right place. Running a successful business isn’t just about having the best products or services. If you want to thrive in today’s competitive world, then you need to earn the love and respect of your target audience. That means using your exceptional …

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Increase Customer Reviews Using This One Email Technique

One of the fastest and most powerful ways to let consumers know that you are a trustworthy brand is by allowing your current customers to do the talking for you through user-generated content. User-generated content, or UGC for short, is perceived by shoppers to be more authentic than marketing materials carefully crafted by the brand …

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10 Easy Ways to Ace Your Abandoned Cart Email Strategy

Ready to upgrade your abandoned cart email strategy? You should be. Cart abandonment is a growing issue for many companies. As the internet grows more crowded, with streaming services, social media and more to contend with, it’s challenging to keep your consumers focused for long enough to make a purchase. SalesCycle found that in 2018, …

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How to Re-Engage Inactive Customers with Email Marketing

It’s time to re-engage your inactive customers. Email marketing is an excellent way to engage and retain leads or buyers. You probably already know that you can get a $44 ROI on email for every $1 spent. However, there’s more to successful email marketing than convincing people to sign up for your list and throwing …

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