Email Marketing

The Golden Rules of Email Opt-In: How to Ethically Gain More Subscribers

Email might not be the freshest or most exciting marketing solution on the block. However, that doesn’t make it any less successful. Over 59% of all marketers say that email is their biggest source of ROI. What’s more, creating an email newsletter is one of the easiest ways to maintain an ongoing relationship with your …

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How to Add Email to Your Omnichannel Marketing Strategy

Where’s your target customer? Are they browsing the internet from their tablet in the kitchen while waiting for dinner to cook? Are they wasting time at work on social media during their break on their desktop? Maybe they’re checking out videos from their smartphones on the tube? These days, the path to purchase is more …

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Build Audience Affinity with These 6 Welcome Email Ideas

First impressions count. That’s something you learn when you start attending job interviews as a fresh-faced teenager. Once you start marketing for your business or a client, that crucial lesson is something you need to keep in mind for every interaction you launch, online or offline. Whether you’re meeting with people at a networking event …

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How Email Artificial Intelligence is Transforming the Marketing Landscape

Like most people, do you consider email marketing to be an “old fashioned” tool? While email marketing might not be as fresh and exciting as some of the newer options on the market like social media marketing or video content, it still has a lot of value to offer. Live statistics tell us that more …

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Email Marketing and SEO: How to Raise your Rank with Marketing Messages

Email marketing and SEO are more closely connected than you’d think. Most marketing experts associate Search Engine Optimization with things like keyword research and backlinks. However, the truth is that the marketing messages you send can play a crucial part too. Although your email campaigns aren’t ranked by search engines directly, they do make a …

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8 Ways to Build your Brand Reputation with your Email Marketing Strategy

Branding is something that all marketers understand. However, very few companies know how to embed their branding efforts into their email marketing strategy. As your business evolves, your brand is what makes you stand out. It’s how you avoid becoming another vending machine, churning out products and transactions. With branding, you develop a true relationship …

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7 High-Growth Email Tips to Add to Your Lead Nurturing Sequence

Is your lead nurturing plan working? It takes a lot more than a single interaction with a potential customer to make a sale. When someone opts-in to an email list, they’re not necessarily ready to throw money your way. Most of the time, they’ll be “ToFu,” or top of the funnel. To see the impact …

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8 Steps to Writing Email Marketing Campaigns that Convert

Wondering how to write email marketing campaigns that convert? You’ve come to the right place. Though email might seem like one of the most “traditional” forms of promotion today, it still has plenty of value to offer. 99% of consumers check their emails every day – and it’s not just the older internet users either. …

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Tips for Email Marketing to Baby Boomers

The generation of people born between 1946 and 1964 are known as the Baby Boomers. There are around 74.9 billion boomers, which represents almost 40% of the American population. Boomers are frequently overlooked by digital marketers because they are not as technologically savvy as younger generations. They didn’t grow up with the Internet or mobile …

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