Email Marketing

8 Steps to Writing Email Marketing Campaigns that Convert

Wondering how to write email marketing campaigns that convert? You’ve come to the right place. Though email might seem like one of the most “traditional” forms of promotion today, it still has plenty of value to offer. 99% of consumers check their emails every day – and it’s not just the older internet users either. …

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Tips for Email Marketing to Baby Boomers

The generation of people born between 1946 and 1964 are known as the Baby Boomers. There are around 74.9 billion boomers, which represents almost 40% of the American population. Boomers are frequently overlooked by digital marketers because they are not as technologically savvy as younger generations. They didn’t grow up with the Internet or mobile …

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Email Referral Program Ideas to Get Your Customers Talking

Looking for referral program ideas to upgrade your emails? You’ve come to the right place. Running a successful business isn’t just about having the best products or services. If you want to thrive in today’s competitive world, then you need to earn the love and respect of your target audience. That means using your exceptional …

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Increase Customer Reviews Using This One Email Technique

One of the fastest and most powerful ways to let consumers know that you are a trustworthy brand is by allowing your current customers to do the talking for you through user-generated content. User-generated content, or UGC for short, is perceived by shoppers to be more authentic than marketing materials carefully crafted by the brand …

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10 Easy Ways to Ace Your Abandoned Cart Email Strategy

Ready to upgrade your abandoned cart email strategy? You should be. Cart abandonment is a growing issue for many companies. As the internet grows more crowded, with streaming services, social media and more to contend with, it’s challenging to keep your consumers focused for long enough to make a purchase. SalesCycle found that in 2018, …

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How to Re-Engage Inactive Customers with Email Marketing

It’s time to re-engage your inactive customers. Email marketing is an excellent way to engage and retain leads or buyers. You probably already know that you can get a $44 ROI on email for every $1 spent. However, there’s more to successful email marketing than convincing people to sign up for your list and throwing …

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Why You Need Email Campaigns for Small Holidays

Email marketing around the holiday season always picks up. By “the holiday season” I am referring to the weeks between Thanksgiving and New Year’s Day. In 2018 holiday spending was projected to exceed 1 trillion dollars for the first time ever, with online shopping accounting for a projected $124 billion of it. The biggest single …

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8 Post Purchase Email Automation Messages You Should Be Sending

Email marketing helps you to sell more. Post-purchase emails ensure that you can sell more consistently. Ultimately, if you want to be successful in the online world, you need to remember that communicating with your audience through email isn’t just about selling. Profitable businesses aren’t built on continually acquiring new customers or traffic. Your repeat …

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What is Email Copywriting? How to Improve Emails with Killer Copy

What is email copywriting, and how does it affect your marketing campaigns? Email is a powerful part of any marketing strategy. According to Campaign Monitor, emails generate around $44 in ROI for every $1 spent. However, not all emails deliver the same level of value. If you want to make sure that you’re getting the …

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