Email Marketing

Email Personalization 2019: 7 Ways to Add a Personal Touch

How much time do you invest into email personalization? These days, sorting through an email inbox is quite the chore. Businesses send endless messages to their customers every day. Then on top of that, there are work emails, purchase confirmations and other correspondence to sort through too. It’s no wonder that companies struggle to stand …

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Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation

There are many components involved in great email marketing. Most of the time, marketing teams fixate on things like improving their subject line or refining their CTA. While those things are essential, there’s something you’ll need to do before you ever begin correcting your copy. You need to earn a better sender reputation. Maximizing your …

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How to Use Google Analytics for E-Commerce Email Marketing Tracking

I’ve been working in digital marketing for over 10 years and have learned all the ins-and-outs of tracking email marketing results for e-commerce companies. Today I’m going to share which metrics I look at to determine if an email was successful or not. Key Metrics for Email Marketing Whether you’re using a free platform like …

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