Email Segmentation

Incredible Insights: How to Use Data in Your Email Marketing Campaigns

Wondering how to use data in your email marketing? Email marketing is one of the most valuable tools a business can have. The average ROI for an email campaign is 4400%. That’s $44 returned for every $1 spent. However, results like that don’t happen by themselves. You need to enhance and optimize your campaigns to …

Incredible Insights: How to Use Data in Your Email Marketing Campaigns Read More »

Email Segmentation Basics: The Guide to a Segmented Strategy

Welcome to your personal guide to email segmentation basics. Your customers are diverse, unique people. The email campaigns that will work for some won’t resonate with others. By taking a spray-and-pray approach to your marketing, you waste vast portions of your budget on unengaged readers. What’s more, you may end up harming your relationships with …

Email Segmentation Basics: The Guide to a Segmented Strategy Read More »