Why You Need Email Campaigns for Small Holidays

Email marketing around the holiday season always picks up. By “the holiday season” I am referring to the weeks between Thanksgiving and New Year’s Day. In 2018 holiday spending was projected to exceed 1 trillion dollars for the first time ever, with online shopping accounting for a projected $124 billion of it. The biggest single …

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8 Post Purchase Email Automation Messages You Should Be Sending

Email marketing helps you to sell more. Post-purchase emails ensure that you can sell more consistently. Ultimately, if you want to be successful in the online world, you need to remember that communicating with your audience through email isn’t just about selling. Profitable businesses aren’t built on continually acquiring new customers or traffic. Your repeat …

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What is Email Copywriting? How to Improve Emails with Killer Copy

What is email copywriting, and how does it affect your marketing campaigns? Email is a powerful part of any marketing strategy. According to Campaign Monitor, emails generate around $44 in ROI for every $1 spent. However, not all emails deliver the same level of value. If you want to make sure that you’re getting the …

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How B2B Companies Can Use Instagram and Email for Customer Acquisition

Today I thought we could take a look at how companies can use email to nurture hot leads that come from Instagram ads. I specifically chose an example of a B2B company for this post since I think a lot of B2B companies are afraid to use Instagram ads, whereas B2C companies have been using …

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Dynamic Email Examples to Make You a Marketing Dynamo

These days, companies are relying on email personalization best practices to capture the attention of their audience. Modern consumers are sick and tired of receiving emails that feel unnecessary or irrelevant to them. In an age of ad blockers and banner blindness, your clients won’t abide by inappropriate content in their inbox. Send the wrong …

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