Your Guide to Post Purchase Review Emails & Why You Need Them

There’s more to email marketing than just increasing your sales or driving traffic back to your website. Used correctly, your emails can also encourage customers to give you valuable information about your products, services, and brands. Post-purchase review emails offer an opportunity to nurture your leads and discover what people think about the things you …

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Welcome Email Best Practices to Help You Roll Out the Red Carpet

Ready to gather some welcome email ideas? Email marketing is one of the most effective channels out there for generating customer loyalty and making sales. According to Campaign Monitor, email generates approximately $44 for every $1 spent. What’s more, you’re 6 times more likely to get a click-through with an email campaign than you are …

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Email Opt-In Best Practices: Surviving GDPR, ePrivacy and Beyond

The delivery of new data protection regulations has changed the way we think about email consent. It’s not enough to simply assume that your customers are happy for you to send them anything and everything these days. Instead, you need to commit to delivering content only to the people who actively agree to communicate with …

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Incredible Insights: How to Use Data in Your Email Marketing Campaigns

Wondering how to use data in your email marketing? Email marketing is one of the most valuable tools a business can have. The average ROI for an email campaign is 4400%. That’s $44 returned for every $1 spent. However, results like that don’t happen by themselves. You need to enhance and optimize your campaigns to …

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Upsell a Free User into a Paying Customer with Email Automation

Launching a new digital product is exciting! On Day 1 you just wanted people to sign up to use the product you took so long to build; there is a ton of satisfaction in that. However, satisfaction doesn’t pay the bills, so at some point you need to upsell your users into paying customers. If …

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How Often Should You Send Automated Emails to Win a Sale

When we talk about lead generation, we’re often talking about B2B companies. However, many modern B2C companies use lead generation and automated email campaigns to drive massive sales. The key to making these automated email campaigns work is to send them at just the right frequency. You want to show up in the inbox often …

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Email Segmentation Basics: The Guide to a Segmented Strategy

Welcome to your personal guide to email segmentation basics. Your customers are diverse, unique people. The email campaigns that will work for some won’t resonate with others. By taking a spray-and-pray approach to your marketing, you waste vast portions of your budget on unengaged readers. What’s more, you may end up harming your relationships with …

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