Upsell a Free User into a Paying Customer with Email Automation

Launching a new digital product is exciting! On Day 1 you just wanted people to sign up to use the product you took so long to build; there is a ton of satisfaction in that. However, satisfaction doesn’t pay the bills, so at some point you need to upsell your users into paying customers. If …

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How Often Should You Send Automated Emails to Win a Sale

When we talk about lead generation, we’re often talking about B2B companies. However, many modern B2C companies use lead generation and automated email campaigns to drive massive sales. The key to making these automated email campaigns work is to send them at just the right frequency. You want to show up in the inbox often …

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Email Segmentation Basics: The Guide to a Segmented Strategy

Welcome to your personal guide to email segmentation basics. Your customers are diverse, unique people. The email campaigns that will work for some won’t resonate with others. By taking a spray-and-pray approach to your marketing, you waste vast portions of your budget on unengaged readers. What’s more, you may end up harming your relationships with …

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Email Drip Campaign Best Practices to Boost Your Sales

If you’re looking to put together a killer email drip campaign that boosts your sales and steals customers from your competitors you’re in the right spot. Today I’m going to walk you through the process for putting together an email drip campaign that converts! When Should You Use a Drip Email Campaign? You should be …

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How to Write an Irresistibly Clickable Subject Line (with Examples)

Wondering how to write an email subject line people will open? You’re in luck! In this blog post I’m going to share email subject line best practices, along with examples from major brands that you can copy. Before we jump into the best practices, let’s talk about the basics of why writing an irresistably clickable …

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Email Personalization 2019: 7 Ways to Add a Personal Touch

How much time do you invest into email personalization? These days, sorting through an email inbox is quite the chore. Businesses send endless messages to their customers every day. Then on top of that, there are work emails, purchase confirmations and other correspondence to sort through too. It’s no wonder that companies struggle to stand …

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Return to Sender: 6 Email Marketing Hacks to Improve Your Sender Reputation

There are many components involved in great email marketing. Most of the time, marketing teams fixate on things like improving their subject line or refining their CTA. While those things are essential, there’s something you’ll need to do before you ever begin correcting your copy. You need to earn a better sender reputation. Maximizing your …

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How to Use Google Analytics for E-Commerce Email Marketing Tracking

I’ve been working in digital marketing for over 10 years and have learned all the ins-and-outs of tracking email marketing results for e-commerce companies. Today I’m going to share which metrics I look at to determine if an email was successful or not. Key Metrics for Email Marketing Whether you’re using a free platform like …

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