Finding ways to grow your email list is one of the most important things you can do as a business owner. The more engaged leads you can connect with on a regular basis, the more likely you are to gain conversions. Unfortunately, growing your list isn’t always easy.
To simplify the list-building process, leading email marketing tools like ActiveCampaign offer customers access to various features. From integrations with social media to handy pop-ups and forms, ActiveCampaign’s feature list could give you everything you need for a thriving community of subscribers.
Here are just some of the ways you can build your list with ActiveCampaign.
1. Collect Addresses Through Facebook Ads
ActiveCampaign’s integrations are fantastic for collecting potential subscribers. In particular, you can integrate Facebook lead ads with ActiveCampaign, making it easier to connect with your audience on multiple channels. Facebook ads are relatively affordable, easy to use, and often quite quick at delivering results. Even better, ActiveCampaign ensures you’ll be reaching the right people with your Facebook campaigns through targeting.
From inside your ActiveCampaign profile, you can access Facebook custom audiences and determine exactly who you want to target with each of your campaigns.
Facebook ads on ActiveCampaign are a wonderfully quick and efficient way to target people who might have an interest in your products. All you need to do is create a valuable creative or piece of content capable of capturing your audience’s attention.
You’ll also need to create a landing page (which you can do with ActiveCampaign) with a form where your audience can sign up for your newsletter. As soon as someone signs up, send them the content they wanted, followed by a welcome series for your business.
You can also add a subscription button to your Facebook page with ActiveCampaign’s help, which is a great way to convert some of your existing Facebook followers into email subscribers.
2. Use Landing Pages with Lead Magnets
It’s hard to convince people to sign up for your email newsletter when they don’t know you well enough to trust you yet. This is why most companies turn to lead magnets as a way of convincing audience members that they’re worth the risk. A captivating lead magnet is an excellent tool for converting possible leads into subscribers.
You can design landing pages and lead magnets alike within the ActiveCampaign environment. There are even blogs to help you figure out what kind of magnets to use. Here’s an example ActiveCampaign uses featuring a free demo as a magnet:
To create a landing page with a lead magnet on ActiveCampaign, you must log into your account and visit the pages section. The landing page builder is extremely easy to use, with drag-and-drop content blocks featuring everything from images to forms.
All you need to do is build a page capable of captivating your audience, and add a lead magnet which solves a significant, emotional problem for your audience. There are tons of templates to get you started, and ActiveCampaign will even automatically qualify your leads and help you to segment them into groups for your campaigns.
Remember, A/B testing is crucial for making the most of your landing pages and forms. Take the time to experiment with different components in your landing pages to see what your customers respond best to. ActiveCampaign offers plenty of tools for split testing.
3. Use Web Personalization
One of the main reasons customers might avoid signing up for your email newsletters, is they feel as though the content offered isn’t suitable for their needs. Once someone signs up for your email newsletter, you can assign them to a specific customer segment based on location and behavior. From there, it’s usually simple enough to convert clients with personal messages.
So what do you do when your customers want a personalized experience before they sign up for your newsletter? ActiveCampaign might have the solution.
The web personalization feature on ActiveCampaign allows you to build website pages which dynamically change to suit the needs of your target audience. The easy-to-use element editor means you can adjust the content your customer sees based on specific characteristics.
Dynamically personalized web pages are an excellent way to convince your audience you understand them and their needs. This also improves your chances of getting the subscriptions you’re looking for to grow your email list. You can even use personalized pages to increase conversions at a later stage in the buyer journey too.
Once customers are signed up to your list, the same dynamic page components can adapt to show them items they’ve considered buying or purchased before. This intelligent placement strategy improves your chances of upselling and cross-selling with existing customers.
4. Create a Referral Program
As mentioned above, segmentation is an excellent tool for improving conversions and building meaningful relationships with your audience. It can also be helpful when you want to grow your email list. When you’re building groups of subscribers on the backend of your ActiveCampaign account, you’ll be able to find segments of customers who show high levels of engagement with your brand.
These highly engaged and committed clients are often an excellent choice for loyalty programs, where you ask potential advocates for your business to refer friends to your brand. Building a group of referral customers into a segment for your email marketing campaigns will allow you to target specific potential advocates with rewards every time they refer a friend.
ActiveCampaign has a selection of automation recipes on its marketplace which allow you to add loyalty and referral campaigns into your strategy with a couple of clicks.
The “Email forward incentive automation recipe” focuses on asking customers to forward your emails to friends so that you can find new customers. You send an email containing a coupon or deal to a current customer with a CTA to forward that email to a new customer.
The great thing about using coupons customers can share, is it simultaneously improves your chances of finding new customers for your list and boosting conversions. With a little luck, your loyal customers will use the coupon to make a purchase, forward the email to a friend, and they’ll use the same coupon to buy something and sign up for your list.
Remember, 48% of customers say they’re more likely to make a purchase quickly when they can use a coupon.
5. Experiment with Popups
ActiveCampaign is a popular email marketing tool for a lot of reasons. One of the biggest selling points of the solution is the wide range of forms it has to offer. With ActiveCampaign, you can create forms to collect information from leads anywhere on your website.
There are inline forms, floating bar forms that follow your potential customer down the page, and floating box forms, among other options. Intelligent pop-ups are one of the best ways to connect with your audience and push them to take action.
While pop-ups can often seem invasive and annoying, they do have the potential to deliver value to your customers and capture their attention too. The key is figuring out when to launch your pop-up, and what kind of content it should show.
One interesting feature ActiveCampaign offers is the ability to create time-based popups. This means you only show the popup to your leads after they’ve been on your website for a certain period of time. You can also trigger the popup to launch after a customer scrolls through a certain percentage of the page, or when they’re about to exit your website.
There’s no one-size-fits-all when it comes to figuring out what kind of popup will work best for your lead collection strategy. Fortunately, you can A/B test various designs, copy, and CTA options within the ActiveCampaign ecosystem.
Using ActiveCampaign to Grow Your Email List
There are tons of ways to grow your email list successfully, from advertising on social media, to connecting with customers through landing pages and search ads. ActiveCampaign simplifies the art of list building with a carefully curated selection of tools. With everything from Facebook marketing integrations to intelligent pop-ups, you should have more than enough ways to connect with your audience and convince them to build a relationship with your brand.
Outside of the options we’ve already mentioned, ActiveCampaign also offers features like free migration, so you can bring your contact details from other email marketing tools into your ActiveCampaign profile. There are integrations with WhatsApp and other messaging tools, for multiple avenues of customer conversation, and tons of helpful integrations.
The extensive help center on ActiveCampaign’s website will also walk you through how to use various tools and services to generate the best results, so it’s definitely worth checking out if you’re looking to grow your list.
Alternatively, check out our other guides for insights into how you can use some of the other top email marketing tools for list growth.