There are tons of amazing tools out there for companies looking to build their own email marketing strategy, but some stand out more than others. ActiveCampaign is one of the most compelling choices for email automation today, promising simple workflows, amazing templates, and sensational customer service, combined with handy analytics and insights.
Currently, more than 150,000 businesses use ActiveCampaign to build customer trust, develop sales opportunities, and pave the way for better brand awareness. The question is, what makes this email builder so much more appealing than some of the other alternatives?
Today, we’re going to be looking at the key reasons to use ActiveCampaign for your emails.
Why Use ActiveCampaign?
ActiveCampaign is an all-in-one email marketing service, starting at a price of $9 per month – so it’s pretty accessible to even smaller companies. ActiveCampaign is suitable for both B2B and B2C selling, with unlimited emails on all of its user plans, a variety of auto responders, and a huge selection of third-party tools to choose from.
Here are our top reasons to use ActiveCampaign.
1. Lots of Easy-to-Use Features
ActiveCampaign is a feature-rich solution for email marketing, offering easy access to everything you need for a comprehensive email editorial calendar. With ActiveCampaign, you can do so much more than just create email automations. The all-in-one marketing system comes with its own CRM solution, SMS tools, automation maps, event tracking and more.
ActiveCampaign offers features that the majority of competing marketing services simply can’t offer. You can build comprehensive autoresponders that sync email, SMS, social media and more. There are custom forms for collecting leads, and everything is wonderfully easy to use too. From the moment you get started, you’ll have a convenient checklist to follow which will walk you through basic tasks like importing contacts and adding integrations.
A huge selection of features and compelling ease of use via ActiveCampaign also comes with access to various layers of protection, such as two-factor authentication and HIPAA compliance for healthcare companies.
2. Personalized Segmentation
The best way to update any email marketing campaign is to make your messaging more relevant to your audience. Your customers don’t just want to see pretty messages – they want them to be tailored to their specific needs. The McKinsey & Company team show that personalization in emails reduces your lead acquisition costs by up to 50%, increases revenues by up to 15%, and even enhances the efficiency of your marketing spend by up to 30%.
To make ActiveCampaign even more impressive, there’s also a lead scoring system to help you determine your chances of turning a lead into a paying customer. The software assigns negative or positive scores based on how contacts interact with your content.
Another tool to help with segmentation is the “tags” feature, which allows you to separate your contacts even further. Remember, around 77% of ROI comes from targeted, segmented, and triggered emails.
3. Multi-Channel Communication and Integrations
One of the things that really makes ActiveCampaign stand out from other competing email marketing tools, is how diverse it is. You can connect with your customers on a range of channels and use integrations with your CRM and other tools to make your automation more effective.
Unlike other email marketing services, ActiveCampaign allows you to create SMS text messaging campaigns, Facebook advertising strategies, and more. Alongside your stunning emails, you can even implement on-site messaging tools, so you can chat with your customers when they’re browsing your store.
Everything is customizable, so you can build the campaign that makes the most sense for your audience. Plus, you get access to a host of more than 850 integrations to help eliminate the silos in your business. These integrations allow you to get better visibility into the customer journey, so you can develop a truly comprehensive strategy for connecting with your audience. You can integrate things like Google Sheets, Shopify, Salesforce, Typeform, and many more.
4. Exceptional Insights
It’s difficult to know how to improve your email marketing strategy if you’re not getting any valuable data about your audience and target market. That’s why ActiveCampaign makes it easy to dive behind the scenes of your campaign and find out what’s working. You can use your Insights and analytics section to examine all kinds of information, such as customer paths from the first moment they interact with your brand, right through to purchase.
You can set goals that allow you to track micro-conversions as they happen on your website, in the email inbox, and anywhere else in your marketing strategy. There are also real-time insights available through the ActiveCampaign mobile app, so you can keep track of your campaigns wherever you are.
To help ensure you’re only investing in the most beneficial campaigns, you can also build split tests and split action campaigns with ActiveCampaign. This could help you learn more about what kind of copy and content are most likely to convert customers.
5. Easy and Effective Automation
Probably the most obvious benefit of using ActiveCampaign for your email marketing tool, is how easy it is to create automated email campaigns. While most of the leading email tools on the market today will offer some manner of automation, ActiveCampaign goes above and beyond to provide the best triggers and workflows around.
To make things even easier for beginners, ActiveCampaign has every pre-built automation workflow you can think of already designed and ready for you to access. There are more than 500 free pre-built automation recipes to choose from to get you started. These recipes include things like sending email reminders to push your customers to a purchase or notifying someone when a sale doesn’t close.
Everything is wonderfully in-depth when you’re building automations with ActiveCampaign, so you can really get down into the details of what different triggers and actions will do. However, this doesn’t mean that it’s overly difficult to get started. A drag-and-drop workflow builder means you’ll be designing your own campaign flows in no time.
6. Pricing and Plans
Although not the main benefit of getting an account with ActiveCampaign, the range of pricing options and plans is a nice touch too. As noted above, the Lite plan starts at a tiny $9 per month, so you can really reduce your monthly spend depending on what you need. This Lite package comes with access to unlimited emails, three user accounts, and marketing automation tools.
Outside of the generous Lite plan, you can also find a range of alternative packages, such as the Plus plan for $49 per month which supports up to 500 contacts, or the Professional Plan at $129 per month. The higher the plan, the more features you get, like additional user accounts, machine learning and automated email schedule, and win prediction.
You can access things like additional training sessions with your plans, new SMS marketing and social media connections, and a range of other features. For those who aren’t sure whether they’re ready to dive in with ActiveCampaign completely, there’s a free trial to help you experiment with the features first.
Who is ActiveCampaign Best For?
ActiveCampaign has achieved “top performing” scores with G2 in almost every category, including Mid-Market, Small Business, and Enterprise. There’s a good reason for this – as a product for email automation, ActiveCampaign is easy-to-use, powerful, and brimming with features you can’t really get from other email plans – unless you’re willing to spend a fortune.
Triggered campaigns, sales follow-up, amazing automation and segmentations, and a host of templates make it easy for anyone to get up and running fast. Plus, ActiveCampaign’s inbuilt CRM will help you to create more personalized experiences for your audience, with features like social data and lead scoring to help you act quickly and take advantage of new opportunities.
If you’re looking for a data-rich email marketing tool which shows you behind the scenes of your customer journey, ActiveCampaign is the tool for you. It’s also an excellent pick if you need to spread your marketing across multiple channels, from SMS to email marketing and social media, without losing track of the information on each platform.
Of course, there are people who might not be suited to ActiveCampaign too. For instance, if you’re absolute beginner in search of a straight-forward tool with a tiny learning curve, ActiveCampaign has a lot of features to get used to. You’ll need to regularly build on and maintain your campaigns to get the most out of them.
Additionally, if you only want to set up basic email sequences, like welcome campaigns, ActiveCampaign might be too expensive for your needs.
Emailing with ActiveCampaign
Overall, ActiveCampaign is a powerful tool with a range of great features to explore. We’d recommend it for companies in search of data-rich highly automated campaigns. You can build automations with ease, make your business stand out with unique templates, and even track the results of every message. The multi-channel approach to marketing across every platform is another fantastic feature of ActiveCampaign – perfect for business users looking to grow.