7 of the Best WordPress Email Marketing Plugins
Email marketing works better when it’s aligned with your full strategy for a compelling online presence. You should be able to automatically send an email to a customer that leaves something in their cart on your website. You might also want to add an email subscription form to your website, so people can sign up for your newsletter, and you can nurture sales over time.
With that in mind, it’s a good idea to either have an email marketing service that you can link to your company website, or a plugin for your site that connects to your email marketing.
Today, we’re going to be looking at some leading WordPress email marketing plugins.
WordPress is among the best-known solutions for building a site. Around 75 million sites use WordPress around the world today.
With the following plugins, you can take your email strategy to the next level.
1. Sendinblue Forms
This is Sendinblue official WordPress plugin, designed to offer all-in-one email marketing functionality within the comfort of your WordPress website. Sendinblue’s email marketing plugin for WordPress includes access to custom subscription forms which you can integrate straight into your pages, sidebars, and posts.
Contact lists mean that you can easily segment your audience and send custom messages to everyone in your community. Plus, you can set up transactional emails to instantly connect with clients when they buy something from your site.
Sendinblue’s solution also comes with marketing automation elements, allowing business leaders to set up entire sales funnels and strategies. Other features include:
- Confirmation emails
- Customizable subscription forms
- Folder and list management for contacts
- Unlimited segmentation
- Responsive drag-and-drop email templates
- Subject and content personalization
- Scheduling for advanced campaigns
- Real-time statistics
The plugin is free to use, and there’s no charge if you only send 300 emails per day. However, you will need to upgrade to a paid plan for more advanced functionality and emails.
2. HubSpot Email Marketing
HubSpot is probably one of the better-known companies for email marketing and lead management on the web today. The company, committed to helping businesses grow faster, has a range of “hub” environments you can sign up for. There’s a service hub for customer experience, a sales hub for sales, and marketing too. You also get all of those hubs with a free HubSpot CRM.
HubSpot’s email marketing plugin for WordPress makes it easy to implement various HubSpot features into your WordPress site, including access to your contact database and CRM. You can measure business growth with analytics and build responsive forms and email newsletters too.
The full HubSpot6 selection of features ranges all the way from chatbots, to custom A/B testing. Here are just some things you can expect:
- Drag and drop email campaign builder
- Forms and popup creation
- Chatbots for customer service
- Integration with CRM and contact list
- A/B testing
- Real-time analytics
- Contact record information
There are aspects of the HubSpot environment that you can access for free. However, you will need to upgrade to a paid marketing plan if you want full functionality.
Among the most popular WordPress plugins for email marketing to date, Newsletter is a newsletter and email marketing service designed to suit your WordPress blog. Within this plugin, you can easily create, send and track your emails, without any issues.
Like many market-leading email marketing solutions, Newsletter comes with a powerful drag-and-drop composer for creating your campaign templates, and you can access unlimited subscriber statistics too. There are subscription spam check options, and delivery speed control, so you can create full strategies for email campaigns in advance.
Newsletter is GDPR ready, and comes with single and double opt-in boxes, as well as privacy checkboxes to adhere to EU laws. Other features include:
- Customizable subscription widgets, pages, and custom forms
- Double opt-in options
- Subscriber list and organization
- Compatibility with every SMTP plugin
- Newsletter with Txt and HTML versions
- Lots of spam check functionality
- Tons of tracking and analytics
The plugin is free to download, and you can access a range of additional add-ons for extra functionality too, if you’re willing to pay a little extra.
4. Mailchimp for WordPress
One of the most popular tools for keeping ahead of email marketing trends, Mailchimp is a market leader in the industry. Otherwise known as MC4WP, the Mailchimp for WordPress plugin makes it quick and simple to grow email lists from your WordPress website.
Features include the option to link to your Mailchimp account in seconds, and create your own WordPress comment, registration, and contact forms. You can integrate with other leading WordPress tools too, like Easy Digital Downloads, or WooCommerce.
You can access various additional add-on plugins for your site which should boost your ability to connect with clients through all parts of the buying journey. Features include:
- Instant access to MailChimp
- Integrations with various tools
- Custom signup forms
- Detailed campaign reports
- Automated notifications
- Free version available
You can use the free version of the MailChimp plugin to begin with. However, if you want to do more than just create sign up forms, you might want to consider a premium license, starting at around $49 per year for things like notifications and automation.
If you already use tools like ActiveCampaign to connect with online customers, it only make sense to bring the same functionality into your WordPress website. The ActiveCampaign email marketing plugin for WordPress allows users to create customized experiences across multiple channels. You can embed forms directly into any page, sidebar, or post with this plugin.
Live chat functionality is available if you’re using the ActiveCampaign “Conversations” platform, too, giving you yet another way to delight your audience. The ActiveCampaign plugin also comes with features like tracking and analytics, to help you understand your audience better.
Whether you want to develop a deeper understanding of your audience or just align more of your site information with your email marketing campaigns, ActiveCampaign has a plugin for you. Features include:
- Build automations for your campaigns
- Embed forms directly into any part of your site
- Use tracking to determine where visitors come from
- Access Live chat for customer service and sales
- View various analytics and reports in one place
Although the plugin itself for ActiveCampaign on WordPress is free to use, you will need an ActiveCampaign account. Make sure you have signed up for the full premium version of ActiveCampaign before you start experimenting with plugins.
Designed to help you collect leads and convert them, the Hustle email marketing plugin for WordPress is all about strengthening connections with your audience. Though this product might not be as well-known as some of the plugins available for dedicated email marketing software online, it’s gaining a lot of popularity and attention.
Hustle gives you access to tons of templates that you can use to make slide-ins, plugins, and embeds for your site. You can browse through content based on things like topic (from safety notices to giveaways). There’s also flexible styling functionality so you can adjust how your pages look on both desktop and mobile devices.
Hustle is impressive mostly because it’s so easy to customize. You can integrate with your email marketing strategy, but also unlock a range of smart triggers and slide-ins for opt-in access. Features include:
- Integrates with all leading email marketing software
- Form building integrations and social media access
- Tons of social sharing functions
- Scheduling for email marketing
- Smart triggers for popups and slide-ins
- Endless templates
Hustle is free to use for your first 3 popups, slide-ins, social sharing bars, and embeds. If you want long-term functionality from this plugin, you’ll need to upgrade to Hustle Pro, which gives you endless access to all the lead nurturing features you need.
7. Email Subscribers and Newsletters
Finally, Email Subscribers and Newsletters ranks among the top-rated email marketing plugins for WordPress today. There’s plenty of functionality to help you collect leads, send automated campaigns, and create broadcasts all in the same place.
Email Subscribers comes with tools so you can send automated updates to your customers when a new post appears on your site. You can quickly create and send broadcasts with your HTML editor and implement things like GDPR protection and subscription spam checks. The plugin is available with virtually every SMTP plugin on the market, and it can integrate with popups and forms.
You can store unlimited contacts, create endless post notifications and welcome emails, and even add unsubscribe links to your emails in WordPress. Features include:
- Automated post notifications
- Integrations with SMTP and email marketing
- Unlimited forms and lists
- Plugin and popup integrations
- Range of form template options
- Internationalization or localization features
- Workflow creation for audience segments
- GDPR and privacy protection
There’s a free version of the plugin available for basic functionality. However, if you want things like autoresponder sequences, scheduled email sending, newsletter templates, and automatic background sending, you’ll need to upgrade.
Upgrade Your WordPress Experience
Hopefully, one of the plugin options above stands out as a great choice for your WordPress website. If not, don’t be afraid to go and check out the WordPress plugin page yourself. There are tons of great ways to upgrade your site with email marketing plugins.