Email might not be the freshest or most exciting marketing solution on the block. However, that doesn’t make it any less successful. Over 59% of all marketers say that email is their biggest source of ROI. What’s more, creating an email newsletter is one of the easiest ways to maintain an ongoing relationship with your …
The Golden Rules of Email Opt-In: How to Ethically Gain More Subscribers Read More »
Where’s your target customer? Are they browsing the internet from their tablet in the kitchen while waiting for dinner to cook? Are they wasting time at work on social media during their break on their desktop? Maybe they’re checking out videos from their smartphones on the tube? These days, the path to purchase is more …
How to Add Email to Your Omnichannel Marketing Strategy Read More »
First impressions count. That’s something you learn when you start attending job interviews as a fresh-faced teenager. Once you start marketing for your business or a client, that crucial lesson is something you need to keep in mind for every interaction you launch, online or offline. Whether you’re meeting with people at a networking event …
Build Audience Affinity with These 6 Welcome Email Ideas Read More »
Like most people, do you consider email marketing to be an “old fashioned” tool? While email marketing might not be as fresh and exciting as some of the newer options on the market like social media marketing or video content, it still has a lot of value to offer. Live statistics tell us that more …
How Email Artificial Intelligence is Transforming the Marketing Landscape Read More »
Email marketing and SEO are more closely connected than you’d think. Most marketing experts associate Search Engine Optimization with things like keyword research and backlinks. However, the truth is that the marketing messages you send can play a crucial part too. Although your email campaigns aren’t ranked by search engines directly, they do make a …
Email Marketing and SEO: How to Raise your Rank with Marketing Messages Read More »
Branding is something that all marketers understand. However, very few companies know how to embed their branding efforts into their email marketing strategy. As your business evolves, your brand is what makes you stand out. It’s how you avoid becoming another vending machine, churning out products and transactions. With branding, you develop a true relationship …
8 Ways to Build your Brand Reputation with your Email Marketing Strategy Read More »
Is your lead nurturing plan working? It takes a lot more than a single interaction with a potential customer to make a sale. When someone opts-in to an email list, they’re not necessarily ready to throw money your way. Most of the time, they’ll be “ToFu,” or top of the funnel. To see the impact …
7 High-Growth Email Tips to Add to Your Lead Nurturing Sequence Read More »
Wondering how to write email marketing campaigns that convert? You’ve come to the right place. Though email might seem like one of the most “traditional” forms of promotion today, it still has plenty of value to offer. 99% of consumers check their emails every day – and it’s not just the older internet users either. …
8 Steps to Writing Email Marketing Campaigns that Convert Read More »
Looking for referral program ideas to upgrade your emails? You’ve come to the right place. Running a successful business isn’t just about having the best products or services. If you want to thrive in today’s competitive world, then you need to earn the love and respect of your target audience. That means using your exceptional …
Email Referral Program Ideas to Get Your Customers Talking Read More »
Ready to upgrade your abandoned cart email strategy? You should be. Cart abandonment is a growing issue for many companies. As the internet grows more crowded, with streaming services, social media and more to contend with, it’s challenging to keep your consumers focused for long enough to make a purchase. SalesCycle found that in 2018, …
10 Easy Ways to Ace Your Abandoned Cart Email Strategy Read More »