There’s more to running a successful email marketing campaign than having the right email software and a proper schedule for your messages.
If you want to build a reliable email list, you also need a method of bringing people into your community of followers. That’s where email and landing page software like ConvertKit comes in handy.
ConvertKit is one of the most popular tools for email marketing, offering all the features you need to earn attention online. The service is excellent for bloggers, small businesses, and other creative minds. Additionally, ConvertKit is brimming with features to ensure that the emails you send will help you to reach your profit goals.
The only downside? Up until now, being able to afford a regular subscription to a conversion tool like ConvertKit hasn’t been easy.
Just in time for the company’s 7th birthday, ConvertKit decided to launch a brand-new pricing structure, complete with a 100% free account.
Today, we’re going to show you how you can sign up for ConvertKit and start building landing pages without spending a penny.
An Introduction to ConvertKit
Before we show you how to build a successful brand with ConvertKit, it’s worth exploring what ConvertKit is, and what it actually does.
ConvertKit is an immersive tool with access to dozens of landing pages and forms that allow you to begin growing your email list as quickly as possible.
Introduced in 2013, by an entrepreneur named Nathan Barry, ConvertKit was aimed at bloggers with rapidly expanding audiences. Barry told users that ConvertKit has all the power of a solution like Infusionsoft, but it’s often easier to use than AWeber and MailChimp.
In other words, ConvertKit is the tool you need if you want a beginner’s solution for landing pages and email, without compromising on features.
Some of the features of ConvertKit include:
- Set up and customize in-depth landing pages to generate subscribers and leads. You can even access helpful templates to get you started.
- Forms that allow you to connect with your customers on a deeper level. Grow your email list by displaying forms, pop-ups, and so much more, then add those forms to your site via the WordPress plugin.
- A user-friendly interface that’s easy to explore and use at a moment’s notice. The dashboard allows you to write email sequences, create new forms, and view analytics – among other things.
- Email campaign tools or automated sequences that can be triggered by unique events. This helps you to connect with your customers on a deeper level.
- Personalization: ConvertKit automatically personalizes emails using the information collected from your mailing list. This ensures that you can send the right messaging to the correct person at the right time.
- Visual automation builder tools that allow you to visually create a funnel according to your own unique rules. This helps to integrate email sequences and forms and ensure that well-targeted content is deliverable to your subscribers.
How to Create a Landing Page with Free ConvertKit
To begin growing your audience, you need a place for people to sign up to your newsletter.
That’s where landing pages come in.
Thanks to the new free version of ConvertKit, you can begin building your landing pages without spending any money at all.
Notably, the free account is somewhat limited.
Although you do get unlimited landing pages, access to all the templates that you might need, and the option to refer your friends, you’re also going to miss out on some of the premium features that you’d get with a paid account. That’s a pretty standard issue with all freemium options online.
The good news is that once you’ve signed up for your free account, you can begin building landing pages almost instantly. Start by offering an email address and password to the sign-up page, and ConvertKit will ask you if you want to design a form or a landing page.
If you click on the “Landing page” option, you’ll immediately have access to all the stunning and modern templates that ConvertKit has to offer.
Getting Started with Landing Pages
To design your first landing page, click through to the page where you get to pick your page template.
The great thing about this page is that you can sort through template options according to the kind of page that you want to create. For instance, if you wanted to design a landing page for a new product, you would click on the “Product” tab:
Choose the template that’s most appealing to you (and your target audience), and ConvertKit will take you through to its handy editor.
The editor is very clean, simple, and easy to use. On the left-hand side of the page, you’ll see the landing page that you’re designing. On the right-hand side, you’ll get a list of all the styles and images that are available for you to choose from.
You can click on the placeholder components to add things like text, background images, and other content. There’s also the option to change the features of your CTA buttons, depending on what you kind of tone you want to use with your audience.
ConvertKit Landing Page Editor
Once you’ve created your landing page, and you’re ready to begin diving into settings, you can begin to transform your landing pages even further.
If you visit the right-hand-side of the editor page, you’ll be able to see a number of segments you can play with, including:
- Settings: Use the gear icon to determine where your subscribers go when they sign up to your email newsletter.
- Incentive emails: Otherwise known as the confirmation email, this is the message that sends when someone subscribes to your newsletter.
- Style: Change the current template on your landing page then set the background image or color, the form color, and the CSS code for greater customization.
- Advanced settings: If you click on the code icon, you’ll be taken to the page where you can implement things like what customers see when they’re already subscribed to a newsletter.
- SEO and analytics: This is the tab where you can add things like Google analytics and other plugins to your pages, to check for SEO performance.
How to Make the Most of ConvertKit (Free)
Once you’ve started earning subscribers, you’ll want to send them emails – and regularly.
Unfortunately, while ConvertKit’s free version can help you out with free landing pages and forms, you need to upgrade to a paid account for automated emails.
Alternatively, if you want to keep your tools as cheap as possible, you can consider inviting a friend to access things like:
- The ability to send broadcast emails to up to 100 subscribers
- Subscriber management tools – tags and segments
The friend that you invite automatically accesses the same functionality too. It’s a lot like the initial Dropbox referral program in that regard.
The more people you convince to sign up to ConvertKit, the more subscribers you can send your messages too.
According to ConvertKit, this feature is intended to help small businesses launch a successful email marketing and lead nurturing campaign as quickly as possible. Additionally, ConvertKit believes that having the encouragement of a “friend” on your business growth journey can help you to achieve more too.
Best Practice Tips for Your New Landing Page
Creating the perfect email strategy is tough.
It’s not just about connecting with your customers through the right content.
Today’s business owners need to think carefully about how they’re going to successfully attract and nurture as many leads as possible.
Landing pages are an excellent way to do that. However, building a landing page on your own isn’t as simple as it seems. You’ll often need a great deal of coding knowledge, unless you have the right tools. ConvertKit’s free solution can help to streamline your path to business growth.
However, you’ll need to make sure that you follow some basic tips to keep your landing pages performing well. For instance:
- Stick with simplicity: Did you know that putting multiple offers on your landing page could decrease conversions by 266%? Too many offers will get your customers confused. They see a host of offers, and they’re not sure what they should choose. Say goodbye to clutter and avoid multiple graphics, images, and paragraphs of copy. Just look at how simple the landing page template we chose from ConvertKit is:
- Get the copy right: The copy on any landing page needs to be quick, simple, and straight to the point. With just a couple of paragraphs, you can connect with your audience on a deeper level and let them know how your service/product will help them to accomplish their goals. Focus on the benefits that your customers get; they need to know what’s in it for them.
- Use social proof: Trust is often crucial to converting any target audience. There will be a lot of new potential customers on your landing pages that don’t know who you are or how reliable you can be. Using social proof like testimonials from other customers can help to show your audience that you are worth their time.
- Add video: Did you know that a simple video on your landing page could increase your conversions by 86%? That’s huge. People love watching video rather than just reading content. Add a video to your content and you’ll have a much easier time of converting your audience.
- Sharing is caring: Finally, make sure that you know how to share your landing page. ConvertKit teaches you how to do this. You can go to the main Form page on your account, click into your landing page, and click on the “Share” tab in the top right to get started.
Clicking on Share will allow you to embed your page straight into WordPress or copy a live URL.
Making the Most out of your Free Account
Let’s face it – the best things in life are rarely free.
It’s easy to feel apprehensive when you’re presented with an opportunity to get something valuable – like a landing page builder, without spending a fortune.
However, with ConvertKit, there’s finally an opportunity to access some crucial tools for free! You won’t get your automated email sequences this way, but you can access landing pages to start building your brand and use the “refer a friend” function to gain more functionality.
Will you be trying the new ConvertKit freemium package this year?